Reebok Classic Signs Rae Sremmurd

Reebok Classic Signs Rae Sremmurd

Reebok announces a partnership with Swae Lee and Slim Jxmmi.

Reebok Classic Signs Rae Sremmurd

Rae Sremmurd are the newest partners for Reebok Classic supporting the Classic Leather sneaker for the launch of a new “Classic Leather” campaign that is set to drop this month.

According to Reebok, Reebok Classic and Rae Sremmurd’s Classic Leather campaign will highlight their bold spirit and their unique brand of nonconformity through the campaign imagery and activations throughout the US, starting this weekend in NYC before they take the stage on Randall’s Island.

Said Swae and Slim of their new Reebok partnership,

“When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”

General Manager of Reebok Classic, Todd Krinsky, adds,

“Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”

Rae Sremmurd joins Reebok’s ever-growing roster that already includes artists like Future, Kendrick Lamar and Teyana Taylor.

RCL Rae Sremmurd

I am a 27-year-old CEO based out of New York, NY. Born and raised in Miami with a family of 7. I Started in the music industry in 2009, as an events manager at a well-known club in Manhattan. While working at the club and building up my relationships and connections with many of people in the industry I started my own promotion company. My company currently offers email blasting as well as promotions for artists videos, singles, mixtapes and more. To contact me you can email or follow me on Twitter @JennThePR.

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