Reebok announces a partnership with Swae Lee and Slim Jxmmi.
According to Reebok, Reebok Classic and Rae Sremmurd’s Classic Leather campaign will highlight their bold spirit and their unique brand of nonconformity through the campaign imagery and activations throughout the US, starting this weekend in NYC before they take the stage on Randall’s Island.
Said Swae and Slim of their new Reebok partnership,
“When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”
General Manager of Reebok Classic, Todd Krinsky, adds,
“Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”
Rae Sremmurd joins Reebok’s ever-growing roster that already includes artists like Future, Kendrick Lamar and Teyana Taylor.